Blackfinch Group has strengthened its senior leadership team with two strategic appointments as the business builds on its Group-wide expertise and enters its next phase of growth.
Harry Penberthy has joined as Group Head of Marketing, while Graham Robinson has been appointed Strategic Distribution Director in a new Group-wide role.
Together, they bring more than 50 years’ combined experience across investment, financial services, pensions, distribution, brand and tax-efficient investing. Their appointments strengthen how Blackfinch tells its story, builds its market presence and brings its adviser proposition to market.
Harry joins Blackfinch with more than 20 years’ experience as a senior marketing and brand leader across investment and financial services. His career includes senior roles at Octopus and Triple Point, where he worked across adviser-focused propositions, brand strategy, proposition launches and marketing delivery. He has led large, multi-disciplinary marketing teams and brings a strong record in helping investment businesses communicate clearly with the adviser market.
As Group Head of Marketing, Harry will lead the Blackfinch marketing team through its next stage of growth. His focus will include strengthening the Blackfinch brand, developing the Group’s market position and making it easier for advisers to understand the breadth of support, insight and investment solutions available across Blackfinch.
Graham joins as Strategic Distribution Director, a new Group-wide role. He brings 30 years’ experience across life assurance, pensions, platforms, asset management and tax-efficient investing. His career includes senior roles at Octopus and Seven Investment Management, where he focused on building adviser relationships, product development, distribution strategy and sales leadership.
In his new role, Graham will work closely with the senior leadership team to support the evolution of Blackfinch’s product range and strengthen distribution across the Group. He will also help connect the opportunities created by Blackfinch’s wider growth, including Thrive and future businesses developed through the Group’s in-house incubator programme.
Richard Cook, Founder and Chief Executive Officer at Blackfinch Group, said: “Harry and Graham are joining Blackfinch at an exciting time for the business. We’ve built strong foundations, but we also see significant opportunity ahead as we continue to grow and evolve.
“Harry brings the experience and energy to help us develop the Blackfinch brand and tell our story with more focus and ambition. Graham’s new role will help ensure our product development, distribution and wider Group strategy work together in a more effective way.
“Both appointments strengthen our ability to support advisers, open up new opportunities and build a business that continues to thrive.”
Harry Penberthy, Group Head of Marketing at Blackfinch Group, said: “Blackfinch has a powerful story, a clear purpose and real breadth across the Group. There’s a huge opportunity to build on that and make it even easier for advisers and clients to understand the value Blackfinch can bring.
“I’m looking forward to working with the team to help shape the next stage of the brand, support the Group’s growth ambitions and bring more of the Blackfinch story to life.”
Graham Robinson, Strategic Distribution Director at Blackfinch Group, said: “Blackfinch has strong foundations, talented people and an excellent, growing range of services that can offer real value to advisers and their clients.
“My focus will be on helping bring that together in a simple, practical way. That means making sure our proposition is clear, connected and built around the needs of advisers, clients and the wider market.”
As Blackfinch moves into its next stage of growth, Harry and Graham’s appointments signal the Group’s ambition, momentum and upward trajectory. Their combined experience will help bring Blackfinch’s expertise and adviser proposition into sharper focus, strengthening the support advisers can access today while helping shape what the Group can offer moving forward.