Reuben joined Blackfinch in 2019, a multi-award-winning entrepreneur with 15 years’ experience founding and growing technology start-ups. His smart home energy spinout, Joulo, won a British Gas Connected Homes award and was acquired by Quby. He also co-founded the startup Bar Analytics. Reuben was a leading figure in entrepreneurship at the University of Southampton, founding the accelerator Future Worlds, and mentoring over 200 entrepreneurs and 50 companies. Reuben has a first-class honours degree in Electronics, a PhD in integrated circuit design and is an inventor on five patents.