WORCESTERSHIRE COUNTY CRICKET CLUB (WCCC)
We’re very proud to be the official main sponsor of the WCCC, supporting the club and the team over several years as a leading force for cricket in the region.
As the club’s main commercial partner we are partnering with an institution full of history and tradition, yet with a forward-thinking outlook. That chimes with us as a team combining years of expertise with constant product innovation.
Following a five-year rights deal, the club’s grounds have been renamed Blackfinch New Road. We’re regularly there to cheer on the team, who in 2018 triumphed at the T20 cricket final. We have also supported individual players, including cricketer Jack Shantry, who visited our offices to learn about a career in investment management. We’re looking forward to our continued partnership with the club and its players.
We’re supporting the talented nine-year-old tennis player Amalia Widdowson. With total dedication to the sport, she continues working towards her goals.
Amalia started to play tennis at the age of two. She is not letting anything stop her from achieving her ambitions including a diagnosis of Type 1 diabetes that she received at the age of three.
She continues forging ahead, supported by her father who is her coach. She now often plays against girls in under-12 and under-14 groups, regularly winning tournaments in these categories.
Amalia is incredibly disciplined and outside tournaments trains for four hours a day. Her approach to life is an inspiration to us. And it’s a reminder of what can be achieved with a combination of talent, hard work and support. Read the interview here.