County Cricket Ground Renamed Blackfinch New Road

Richard Cook



Worcestershire County Cricket Club historic ground renamed Blackfinch New Road

Blackfinch Investments are delighted to announce that a five year ground naming rights deal has been secured at Worcestershire County Cricket Club. The deal will see the picturesque cricket ground being renamed Blackfinch New Road. Blackfinch have been sponsoring the Club since 2016 becoming the official main sponsor last season.

Blackfinch Chief Executive, Richard Cook, said: “I am immensely proud of this new deal and it is a significant moment for Blackfinch to become the main commercial partner of Worcestershire County Cricket Club; an institution with so much history and tradition, as well as so much optimism for the future.

“The current direction of cricket means that the Club must be innovative to ensure they can compete at the highest level on the pitch and create more success and historic moments for future generations to remember. This aligns with Blackfinch who are a company that relies on a wealth of experience and history, yet remains agile and dynamic in order to remain competitive. For this reason, I think there is a strong synergy inherent within this partnership.”

Worcestershire’s Chief Executive, Tom Scott, said: “This is a historic moment for the Club, it is the first time in New Road’s history that it will share its name with a commercial partner. A huge amount of thanks and credit must go to Richard Cook and his team at Blackfinch without their commitment and vision this would not have been possible.”